For over 70 years, Bibi has been stepping into children's shoes, contemplating what would be best for them. This consideration extends beyond just footwear to the world at large. Hence, in addition to offering products specifically designed for kids—physiological, made from non-toxic and sustainable materials—they prioritise a sustainable production chain and fair business and commercial practices. Because as crucial as it is to think about good shoes for the little ones, it's equally important to consider the world in which they will walk.

Comfort for kids, peace of mind for parents. At Bibi, everything is meticulously designed to foster the healthy development of children, ensuring they experience the utmost comfort and safety they require. Bibi was the first Brazilian brand to conduct research on physiological footwear, a project that involved collaboration among pediatricians, orthopedists, physiotherapists, and designers. The outcome of this work led to the advancement of anatomical shoes and the introduction of the concept of physiological footwear. Bibi shoes are proven to possess attributes that assist in the natural development of the feet of children aged 0 to 9 years.

Toxic materials in children's shoes and clothes pose significant risks, including skin irritation, allergic reactions, and long-term health issues due to exposure to harmful chemicals. These substances can disrupt hormonal balance and development, potentially leading to serious conditions in children's growing bodies. Bibi implements a stringent control process for all of their products, utilising only materials that adhere to international standards and that do not impact children's health. The goal of Bibi, beyond creating products that allow little ones to enjoy every step, is to ensure the natural and healthy development throughout every stage of a child's life.

Flexible shoes are crucial for young children's foot health and development. As children's feet are still growing and forming, rigid footwear can impede natural growth and movement. Flexible shoes mimic the sensation of walking barefoot, which is essential for the proper development of foot muscles and bones. They allow for the natural flexing of feet, toes, and ankles, fostering better balance, coordination, and a healthy gait. The flexibility in Bibi shoes provides vital sensory feedback from the feet to the brain, aiding in the development of motor skills as children learn to walk and navigate different terrains.

Anti-slip soles on children's shoes are vital for safety, especially as children are active and often engage in dynamic physical activities.

Bibi outer soles provide essential traction, reducing the risk of slips and falls, which are common in young children due to their developing motor skills and coordination. This contribute to a child’s confidence while walking or running, promoting physical activity and exploration, and supporting their overall development and independence.

Heavy shoes can hinder a child's natural gait and impede the development of proper walking and running patterns.

Bibi shoes are light and facilitate ease of movement, allowing children to walk, run, and play with less effort and more natural motion. Their lightweight materials contribute to overall foot comfort and enhance a child’s agility and balance, important factors for their physical development and coordination.

Bibi's lightweight shoes also allow for better foot breathability, reducing the risk of sweat build-up and associated issues like blisters or fungal infections.

One step at a time, Bibi is focused on contributing even more to a better future, benefiting our children, the planet, and the community. To achieve this, they have established a number of significant sustainability commitments that are either already being put into action, or being implemented by 2030.

Because, by putting ourselves in children's shoes, we do good for them. And by doing good for them, they in turn do good for the planet.